Making a classified site relevant for young people. Hungarian site Jofogas brand new films, directed by Menzkie target a young audience with the message: no matter what situation life throws at you, you can find a solution at Jofogas. Scenes include getting over a heartbreak, or planning a move to Berlin - something many young Hungarians consider these days.
The creative team at Mito - the agency behind the films - said that the challenges brought delightful solutions throughout the production. In the end, they were able to deliver relevant and personal ads, with only putting stuff before the camera that's available on Jofogas itself.